Are you on trend?
Top marketing trends you need to know for 2020 and beyond.
There is never a wrong time to take stock and review your current marketing strategy, below we look ahead at the marketing trends we’re likely to see more of in 2020.
In a world of storytelling and authentic brand connections, it’s no longer about trying to convince people to buy from your company. Instead, the priority has moved towards providing fantastic customer experiences that will keep people coming back for more.
Trust, useability, convenience, payment options and service are what consumers value from their browsing and purchasing experience.
Consumers are no longer a passive party when it comes to learning about products. They’re not waiting for you to tell them how great your products are. Instead, they’re going out and doing their own research. So, you have to offer them something more than information such as user generated customer reviews etc
Today’s consumers are flooded with marketing messages from multiple channels to the point where they’re adept at tuning them out.
Marketing personalisation is no longer limited to automatically merging the customer’s name in your email newsletters. Improvements in technology such as chat-bots combined with increased data collection have made hyper-personalisation a reality, offering a real connection between brand and consumer. Everything from content to design to product recommendations can be personalized to create further engagement with your customers.
SERP Position Zero & Featured Snippets
Looking for quick information when you’re on the move? You’d be joining millions of people who use mobile and voice search to explore Google.
Search engine result pages or SERP information may appear in various places, but the most sought-after position is right at the top of the page, before the organic listings, with snippets offering the information right there on the Google search page without having to click through to a website. This position has been dubbed “position zero”. As it’s often the only information that a searcher will view, and is highly coveted.
Influencer marketing plays a major role in all types of modern marketing, but businesses are no longer limited to major celebrities and names that everyone knows when deciding to work with an influencer.
In fact, micro-influencers have found their digital real-estate with a smaller, niche following -typically, thousands to tens-of-thousands of followers. Since they’re considered “average” and “everyday” people unlike hard-to-reach celebrities, audience members view micro-influencers more like friends and family and, therefore, are more likely to trust their opinions and recommendations.
Remember, although these influencers may have fewer followers, their posts often pack more punch due to their higher level of engagement.
We’ve all heard for years, “content is king” and as we move into 2020, it continues to be true.
High-quality content allows you to show your expertise and communicate with your customers from a place of authority. Your content is also what search engines provide to searchers online, so continuing to produce high-quality content is a must.
Video marketing isn’t a new idea, but its effectiveness and popularity have skyrocketed in recent years. On average, live videos on Facebook Live and Instagram Live keep your audience watching three times longer than recorded ones.
The daily watch time for Facebook Live videos has quadrupled in a single year, and they produce six times as many interactions as traditional videos. Live video is great for grabbing the attention of your social audience on Facebook or Instagram. These types of videos are so attractive to viewers because they tap into “FOMO” or fear of missing out.
Voice search shows no sign of slowing down and will continue to be a major influence on how brands create content and market themselves online.
With the smart speaker business booming, not only do these digital assistants answer short, informational queries but they’ve also started to process more local, conversational, and customized searches. When you implement voice search tactics this way, you’ll empower your users to get the answers they want and need quickly.
Even if your brand isn’t ready for smart speaker advertising, it’s important that your content is optimized for voice search. Voice searchers use search differently so to gain the most visibility you’ll need to optimize your content by framing it around questions. This has the added bonus of making your content more likely to be picked up as a featured snippet or found on position zero on Google.
How can GDR help?
GDR Group knows how to research, create, implement, and manage re-brand projects of all sizes. Our experienced team can work with you at every stage to ensure your re-branding project is not only a success but gives you a platform from which your business can grow further.
Call us today on 1800 876 673 or email us at firstname.lastname@example.org to find out how we can help you.
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