Transparent leadership nurtures internal AND external brand ambassadors for your business
Transparent leadership has many benefits, especially when it comes to dealing with a crisis. CEOs, managing directors and managers on each level are looked to for guidance from their colleagues and customers, no matter the industry you’re in. The best leader brings their team together and leads by example. Transparent leadership WILL benefit your brand as it filters through to your customer. New York Times best-selling author John C. Maxwell describes a transparent leader perfectly:
“A leader is one who knows the way, goes the way, and shows the way”
A true leader is recognised when it is transparent that your words become actions.
After all, ACTIONS SPEAK LOUDER THAN WORDS.
GDR Group prides itself on leading its clients to success through an honest and transparent service from the start.
We are here to be your business partner.
If YOU succeed, then WE succeed.
We are channel-agnostic which means we only suggest the best strategy for you that harnesses the highest results through our proven AME strategy:
Targeted Audience | Tailored Message | Tactical Execution
Without further ado here are some essential components to be a truly transparent and inspiring leader.
While this is thought to be a given, it is not always practiced. Give your team honest and constructive feedback. If people are to follow you they need to trust you and feel supported by your judgment.
“Compared with people at low-trust companies, people at high-trust companies report: 106% more energy at work, 50% higher productivity, 13% fewer sick days, 76% more engagement, 29% more satisfaction with their lives, 40% less burnout.”
(source: Harvard Business Review)
It also means providing clear communications about what you and your brand is doing and where it is headed. If information is being withheld, those that you are trying to lead will begin to lose faith in why they should follow your leadership. Honesty means sharing all news, be it good or bad, because your team should be WITH you on your journey, not FOLLOWING you.
This will enable your team in becoming true advocates for your brand. They will champion your message to your customer. In doing this your customer will hopefully live, breathe and understand your brand. Be loyal to your brand and in return also become ambassadors of your brand too.
Talk The Talk & Walk The Walk
We’re sure you’ve heard the phrase “talk the talk then walk the walk”. By sharing what you plan to do from a place of recognised experience and authority your message will be more authentic. When those you lead see a plan carried out with success they will be inspired and see you as an example to follow or replicate. Furthermore, they will have more faith in your process and that there is a direction in the overarching vision of your brand. This creates certainty in how you lead, it enforces that your word matters and establishes workplace integrity.
Ultimately you want people to believe in both you and the business. By sticking to your word, your employees WILL appreciate the VALUE in what you say because they know it will be followed by an ACTION.
(source: Harvard Business Review)
We all feel great when someone compliments you on something you’ve done well. On the other hand, if you are working hard and people aren’t noticing, this can be frustrating. Therefore, it is imperative that you build a work culture of recognising and appreciating the good work your employees do. This will drive staff morale and achievement.
Team exercises that encourage discussion to share creativity and ideation will harness a spirit that improves confidence in allowing your business to be seen and heard.
Honesty and integrity are the cornerstones for any relationship, including as a leader. Your team will charge with you if they know where they stand, what they’re fighting for and how to execute your vision.
Externally your customers will see whether they can trust you almost immediately.
Our instincts are rarely wrong.
At GDR our approach and methodology is centred around
ensuring your business achieves outstanding success ALWAYS.
Call us today to discuss our commitment to leading your business down the right path to great things.
Your Optimism Matters
In difficult times people need reassurance and confident leadership. If you reflect a calm and relaxed demeanor, even in tense or troubling situations, your team will be more likely to do so too. Having faith in your team makes them feel supported. Remind them of past difficulties they have overcome and trust their ability to achieve. They want to feel they are jumping the hurdle with you. People generally reflect the way others around them act so nurture a calm, positive and winning environment for your team to thrive.
In short, if you look on the bright side, so will they.
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Our Commitment To Providing A Transparent Service
GDR Group understands the importance of transparency. Our employees feel empowered by our fearless leadership team and trust their guidance. Honesty, clear communications and most importantly taking action allows GDR to excel.
Led by a team of experts our boutique creative, multi-channel marketing agency has one goal for our partnership with your business. To make marketing meaningful and deliver tangible results. If you exceed your business objectives. So do we.
Communicate honestly with you at EVERY step
Be YOUR business partner
Put your brand in the SPOTLIGHT
Contact us today to find out what we can do for you!