Showcase your ethical choices and develop a loyal relationship with your target audience
Customers are increasingly motivated to find out more about your brand when deciding to spend their money with you. One of the most important factors in customers choosing you right now is how your business operates ethically. However, building a reputation and developing your brand can take time.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
– Warren Buffet, CEO of Berkshire Hathaway
Take the time to build your brand the right way because it can all become undone with one action. Does your business have a sustainability plan? A sustainable brand is one that successfully integrates environmental, economic and social issues into its business operations.
GDR is a boutique creative, multi-channel marketing agency with limitless capabilities to develop your brand, its reputation and communicate to your customers why they should choose you over your competitors.
We’re ready to develop a meaningful marketing campaign that will deliver you tangible results.
What Ethical Choices Should Your Brand Consider?
1. Build A Campaign That Demonstrates Your Social Responsibility
It’s all good saying that your company cares about what is affecting your customer right now but how do you prove this? Demonstrate what your company is doing and showcase this in an engaging and memorable marketing campaign.
In doing this you will build your brand trust, strength and likability. This means that your customer WILL choose you over your competitors.
EXAMPLES OF GREAT CAMPAIGNS:
Ben & Jerry’s Join The Climate Movement
Ice cream melts and so are our ice caps. Ben & Jerry’s used the visual of this in their 2015 ‘Save Our Swirled’ campaign in line with the UN Climate Summit. As part of this, they teamed up with Tesla Motors to promote the use of electric cars.
Patagonia What A Pile Of Shirt!
Clothing brand Patagonia has for many years raised their voice to use the resources that they have to do something about OUR climate crisis. Just look at the Activism section of their site!
From the 1% tax that they impose on themselves to fight climate change to their video campaigns demonstrating what they do is a huge part of their brand story and ethical accountability.
Story Telling Is In Our DNA
From ideation to execution we can develop your brand story to incorporate the social, economic and environmental issues that your business takes a stance on and share this with your target audience. Call us to find out more 😉
2. Practice What You Preach
If your brand preaches one thing but practices another then your business will immediately be under fire from your customer for being untrustworthy. What you say matters and customers will hold you accountable to that.
Up to 1 in 4 consumers will refuse to purchase a product if the business has a negative environmental impact (source: Ethical Consumer)
Customers respect and appreciate consistent branding – don’t believe us? CLICK HERE for more on the importance of brand consistency.
3. Develop And Showcase Socially Conscious Products
Customers will continue to look to see if your brand offers goods and services that are socially conscious. Do you run a trade service that donates regularly to a charity to show your support to local causes? Or a gym that uses solar power to offset the electricity used to power your machines? Are Does your restaurant serve vegan options because you care about the environmental impact of the livestock industry?
Firstly, you should be doing this because you CARE but secondly you can AMPLIFY the importance of this to you to YOUR customer.
Want to know how to launch an emotive campaign promoting a socially aware product and/or service?
GDR Group – Your Business Partner
Our team of experts, with over 100 years of combined experience, have a lived experience of using marketing solutions to reach your business goals. We pride ourselves on our ability to take action with the purpose to make your marketing meaningful.
By collaborating with GDR, you will work side by side with us as we understand what matters to your audience and develop your brand’s message to best reach them.
✨ GDR Will ✨
🎯 Understand your target AUDIENCE
❓ QUESTION how we can reach them more effectively
📈 Deliver tangible results with PURPOSEFUL marketing campaigns
What are you waiting for?
Give us a call today:
1800 657 797