Infographics

The Changing Landscape of Local Council News

Local council communications is experiencing massive change Local councils have experienced mass change with COVID-19 accelerating the trend of news moving from print to digital communications. A catalyst of this being News Corp’s review of its partnerships with many local governments, resulting in them terminating the...

Your Business’s Future is in Your Hands

Be Ready for Tomorrow's Customer The COVID-19 pandemic may not be over yet BUT the Great Aussie Summer is fast approaching. Consumer perceptions are indicating a marketing opportunity like no other with a need to look forward to something – that thing being the festive period...

The Pathway To Make Your Next Print Campaign Memorable

The Pathway To Make Your Next Print Campaign Memorable

Print still matters! With an incredible ROI print should be a vital part of your marketing strategy.   In a digital age it can be easy to think your marketing efforts should be focussed solely online. However, neuroscience research shows that paper beats digital in many ways (source:...

Local Search Marketing

10 Steps to Mastering Local Search Marketing

You’ve got a business, you have a website and you’re on social media. All good, but in todays ultra competitive trading environment, it’s not enough! The team at GDR Group have created a 10 step practical guide to understanding and mastering local search marketing for...

Google Adwords

How to Use Google AdWords – Path to Success

How to Use Google AdWords - Get to the top of the class with this proven path to AdWords success How to use Google AdWords infographic. Pay per click (PPC) advertising is one of the most powerful digital marketing tools of our time. It is a cost...

12 Steps to Direct Mail Campaign

Perfect your Direct Mail Campaign in 12 Steps

The Anatomy of the perfect Direct Mail Campaign in 12 Steps When it comes to marketing, direct mail is still one of the best ways to reach your current and prospective customers. In fact, consumers have cited direct mail as more effective in influencing purchase decisions...

Letterbox Distribution

From Design to Letterbox Distribution

10 Steps to creating your Print and Letterbox distribution campaign with GDR Group GDR Group are experts in designing and printing, our talented team know the best ways to engage with audiences, and our graphic design team can bring your brand to life. To read more...

SEO_Blog

10 Digital Marketing Trends

10 Trends to Consider When creating your Digital Marketing Strategy     GDR Group will work closely with your business to determine which digital marketing channels will be most effective. We will create and implement a digital marketing strategy that connects your business with your target audience and...