How to grow and replace your customer base with high-quality leads
A lead can mean many things to a business, from replying to an EDM to scanning a QR code on a direct mail campaign or completing a lead form on social media.
Here’s your how-to guide on lead management across some of the go-to platforms that your business should be utilising, as part of your marketing strategy.
“If opportunity doesn’t knock, build a door.”
– Milton Berle (American Comedian)
Let’s Maximise Your Sales Opportunities TOGETHER
No matter your industry or sector, lead generation tools ensure that you’re able to GROW your customer base and REPLACE any lapsed clients that may have moved on.
We can be your lead-generating experts!
GDR Group’s AME (Audience | Message | Execution) formula can target every stage of your sales funnel using a meaningful marketing campaign that your customer will REMEMBER. We can dissect every touchpoint that’s possible with your target audience – from your very first contact with a potential client through to nurturing and converting a lead.
As your business partner first we’re here to help you understand what may be going on if there is fragmentation between your marketing and lead generation strategies.
Get in touch today for your FREE marketing check-up:
Social Media Can Be MORE Than Brand Awareness
Many of us think of brand awareness and engagement when it comes to using social media but it can be a valuable lead generation tool if used correctly.
Take Facebook, for example, people are sitting there scrolling for hours and if they are served an ad and are interested in clicking it they will be looking for a seamless experience so that they can get back to their scrolling.
Well with built-in lead forms social channels are READY to serve your brand and capture leads without leaving the native app.
59% of marketers worldwide believe social media marketing should be used to improve lead generation quality (source: Hootsuite)
Yes, social users may not be actively searching for your product or service but with in-depth targeting, you can tap into high-quality leads because a potential customer won’t click on your ad if they’re not interested! They will also take notice with a MEMORABLE and CREATIVE ad (which we can help with…)
Here are a few tips on how to use social media marketing to generate leads:
1. Create Clickable Content
With your ad carousel, why not tell a story that your customer can click through. Connecting with your customer on this level will engage your user and then direct them to where you want them to go next.
2. Use CLEAR Call To Actions
Your user won’t know what to do next if there isn’t, for example, a button saying ‘SIGN UP’, ‘LEARN MORE’ or ‘BUY NOW’. Clarity is key!
3. Contact Information
Make sure your social profile has your correct information displayed! You wouldn’t want to lose a lead because you’ve got an old number or previous opening times displayed. Especially where business hours may have changed due to COVID…
4. Community Management
People want information NOW. Before clicking to find out more, purchase or head to where you want your lead to go, your customer may drop you a DM or comment on your content for more information. Be sure to invest in community management to nurture that uncertain prospect!
Remember not ALL channels will work for your product or service:
B2B Marketers say LinkedIn generates more than 2x as many leads compared with other social channels (source: Hootsuite)
With GDR Group as your sidekick, we can show you where to tailor your message to your target audience using a tactical execution.
We have no affinity to a particular channel so you can always trust our honest, experience-driven expertise.
We can also SHOW the effectiveness of your next lead campaign with a 24/7, fully-transparent leads dashboard. See what time the lead came in and how!
Direct Your Customer To A Landing Page
Landing pages are a tried and tested method to maximise lead opportunities.
A landing page can be a page on your website, which you can track using a unique URL to actively measure the success of a marketing campaign in driving traffic to your site. Or a landing page could also be a personalised page that you only want people that you’re targeting in a specific campaign to see.
For example, Lyft’s landing page (pictured below), which magnifies the main intention of those they are trying to reach: drivers looking to earn money easily. This is a unique link that they use as part of a paid marketing campaign.
Lyft has two CTAs on this landing page, one for those ready to apply to become a driver and one for those who are unsure and want to find out more by calculating how much they could make!
Need help creating your next lead-generating advert? From ideation to execution GDR Group is here to deliver your next campaign.
From SEM to display advertising, social marketing and direct mail we’ve got you covered!
Get in touch today 😉
Offers And Promotions
Everyone loves an offer and this could be THE missing component when trying to convert that all-important lead. However, it doesn’t need to be given to anyone and everyone.
With a personalised and targeted approach, you could utilise your offers and promotions to capture a particular audience. For example, by using behavioural retargeting we can serve customers who have already visited your site with an advert tailored to them.
Your existing customers and even employees can also be utilised as brand advocates to drive new leads to your business. They already use and trust your business!
Shady Rays, an eco-friendly sunglasses company uses their customers to generate leads by encouraging them to provide email addresses of friends who may be interested in the brand too! If the customer’s friend goes through with a purchase they get a $15 reward:
After all, a TAILORED MESSAGE is a SUCCESSFUL MESSAGE. Find out more about this here:
Tailor Your Message To Ensure Advertising Success
What GDR Group Can Do For You
With 40 years of experience, skill and knowledge, GDR is a full-scale media house that cares passionately about giving brands an opportunity to tell their story.
Let us tell YOUR story with a memorable and meaningful marketing campaign that generates leads for your business.
✨ GDR Will ✨
🎨 Build a lead campaign that fulfills your business strategy
📈 Optimise your audience targeting to achieve the highest lead opportunity
🎯 Deliver tangible results with a memorable campaign
Give us a call today to find out more:
1800 657 797