The Top THREE Marketing Trends to take note of for your business as we wave a fond farewell to 2020
As 2021 rises on the horizon and consumer confidence is continuing to increase, your business should look to hit the ground running.
“It’s better to look ahead and prepare than to look back and regret.”
– Jackie Joyner-Kersee (Olympic Long Jumper)
It’s time to reflect on the marketing trends of 2020 to be prepared for 2021. From yet another increase in focus on content creation to spending more on retention marketing, we’ve collated the latest insights to influence your brand’s strategy for the new year.
GDR Group is a creative multi-channel marketing agency committed to being your business partner.
Always using the latest media trends and insights, we can help you connect with your customer in a more valuable and memorable way.
1. Content Is King ONCE MORE
USER GENERATED CONTENT
Consumers place greater trust in fellow customers and “real people” rather than just a brand itself. If customers are showcasing your product or service in their social feeds, the effectiveness of your lead generation will increase. Consumers find user-generated content up to 9.8x more impactful than influencer content (source: Hubspot).
Have you thought about an interactive direct mail campaign that drives user engagement and traffic to your store or website? We can help 😉
Marketers will continue to produce branded content with greater effect than standard advertising. Branded content focuses on highlighting your brand story. Familiar businesses and corporations will be looking to increase their brand awareness, rather than focussing primarily on promoting products. How are you shining the spotlight on your brand?
Did you know brand recall is up to 59% higher with branded content than traditional advertising?
(source: IPG Media Lab)
Video continues to be a dominating medium that brands use to tell their story, largely on Facebook, Instagram and Youtube.
Increasing virtually year on year, from 78% in 2015, you can safely assume that video will continue to be an effective marketing tool in 2021.
Storytelling is part of our DNA and with an award-winning film director at our helm, we KNOW how to elevate your brand using video.
Let’s forget 2020 but not YOUR business. Get in touch today 😉
2. Loyalty & Retention Marketing To Increase By 30%
What are you doing to focus on your existing customer base?
Marketing theory and fundamentals are seeing an evolution. Instead of an individual sales-oriented approach to growth, your business should focus more on acquiring customers and then retaining them. This establishes brand loyalty whereby customers will continue to choose your brand over your competitors and eventually recommend your products or services to others.
Focus on your existing customer base to grow your business through repeat purchases and finding ways to encourage them to influence other buyers.
GDR can develop your marketing and sales strategy with a focus on customer retention – Give us a call today!
3. Improving User Ratings by 1* can increase revenue by 5-9%
User ratings will continue to be important in 2021. According to Harvard Business Review, a one-star improvement that a business receives on online reviewing platforms can have a 5-9% increase in revenue. This is unsurprising as your consumers begin to put more trust in your customer feedback. Your overall user rating will be more impactful to their purchasing decision.
How many times have you sought online reviews and ratings when looking to purchase a product or service?
What GDR Can Do For You
GDR is a boutique marketing agency here to see 2021 in with you to reach and exceed your long term business aims. We provide a service inclusive of media strategy, planning and buying across any channel. Our team of experts always have their fingers on the pulse of the latest marketing trends to ensure that you achieve the best results with your campaigns.
Our passion is creative storytelling that connects brand messaging with audiences in a meaningful way. Using targeted, tailored and tactical strategies that range from local area marketing to national campaigns.
We do this with our proven AME formula:
We always use targeted marketing methods to reach your customer.
We will develop your message so that is meaningful and memorable to your audience.
We are channel-agnostic. Our goal is to always deliver measurable results, no matter the medium that your message is shared on.
Get in touch today and let’s get you ahead before the year is out!