Social Media Case Study – Jumpa Fitness

Jumpa Fitness Marketing


Jumpa Fitness Logo


To create a social media strategy and design and develop bespoke social media campaigns for Jumpa Fitness to drive app downloads and signups.


It’s always important to remember that it pays to move! Jumpa Fitness offers a service aimed at motivating the community to adopt a healthier lifestyle and be more active to ultimately achieve fitness goals. Jumpa is an application platform that delivers exciting rewards and incentives for staying healthy and being active. How? Get moving and let Jumpa track your activity and collect points for you to exchange for Jumpa Rewards.


GDR’s Challenge

Jumpa Fitness had previously engaged a large Sydney-based marketing agency to undertake their social media management and paid social media campaigns (both with the view of growing their online presence and driving App downloads and sign-ups).

Throughout this relationship, the total number of application downloads achieved was 640 over a three-month period. After moving on from their incumbent agency, and asking GDR for help, our team developed an innovative, cost effective and outcomes.


Jumpa Fitness Marketing Users


The Solution

The team at GDR worked collaboratively with Jumpa Fitness, utilising key skills and in-house resources to undertake an audit of all Jumpa’s social media channels in order to successfully deliver a high-quality social media content strategy, supported by bespoke asset creation, and implementation. Having successfully delivered a social media content strategy, GDR provided Jumpa with real-time community management supported by the development of a Facebook chat-bot. In addition to the content strategy, GDR developed a range of high quality paid social media advertising campaigns to drive App downloads and sign-ups.


The Results

– During our first two months Jumpa’s website traffic increased by 50%. We also increased the number of engaged users by more than 120% and increased page /post engagements by more than 300%.

– Jumpa’s Instagram account also saw a 538% increase in profile views, and a 600%increase in profile engagements.

The work the GDR team has undertaken has seen Jumpa Fitness break 800 App downloads per month (and more than 2,600 over a three month period). Their previous marketing partners best achievement was 280 over a 30 day period. View the GDR Group Vs. Competitor results table.


Let’s Talk

At GDR Group we combine passionate storytelling with local area marketing know-how to unleash your brand’s growth potential. We provide affordable, best-in-class marketing and digital services for businesses across Australia, including:

– Marketing Strategy & Planning          – Web and Digital
– Search Engine Optimisation               – Paid Search
– Social Media Marketing                       – Video Production
– Graphic Design                                      – Print and Flyer Distribution

Through our personal, collaborative and unrelenting effort, we guarantee to always go above and beyond your expectations to deliver outstanding work. Give us a call today to find out more: 1800 876 673,

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