Navigate Through Troubled Waters With Effective Business Leadership

Effective leadership advice to keep your business moving forward

Effective leadership is not just about your years of experience it’s also HOW you lead. Research shows that the ability to inspire and motivate others is a high ranking competency that differentiates poor from good leaders, and in predicting high employee engagement (source: Forbes).


Inspiring leadership is 91% effective


With a formidable leadership team driving GDR Group forward during these challenging times we’re here to share our insights and support your business moving upwards too.

We see you as part of our tribe and want to get behind YOU and YOUR BUSINESS.

Let’s anticipate market conditions to reach more customers and grow your business TODAY.

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No one expected the stress, uncertainty and adversity that would accompany 2020. Business leaders overnight had to address not only the physical, financial, and psychological safety of their employees but also the future of their business. Extreme times make for defining moments as we watch how the pandemic will play out.

As Herb Brooks said, “Great moments are born from great opportunity”.

Together we can overcome your business challenges by being NIMBLE, PURPOSE DRIVEN and AGILE.

Warrior Spirit

“You have to be a GLADIATOR
to be a business owner”
– Tony Robbins


At the helm of GDR is Daizy Gedeon, a multi award-winning CEO & Creative Director, who transformed the company into a million-dollar business after taking the reins from her parents. During the peak of the COVID-19 pandemic Daizy appointed senior media executive, Michael Wilbow as Managing Director, with 20 years of experience in Australia & New Zealand, to keep GDR expanding and further embed GDR Group as a trusted business advisor, and THE go to marketing agency.

With 60+ years of combined experience in marketing and distribution Daizy and Michael are fearless leaders.

We get what you have been through with COVID-19 and are continuing to go through. To guide you and your business onwards here’s our advice to being an effective leader.


What Makes An Effective Leader?


On a global stage New Zealand’s prime minster Jacinda Ardern has been praised for her swift and decisive response to the COVID-19 pandemic, which sees her country now considered virus free.

Elsewhere, leaders like US president Donald Trump and UK prime minister Boris Johnson have drawn criticism for failing to act quickly enough to prevent the spread of the disease.

We can learn from leaders like Jacinda to move swiftly, take ownership and be accountable whilst balancing this with giving empathy, respect and demonstrating strength of leadership.

This will give you the power to take hold of the situation at hand.
No one can make your dreams a reality but you.

“There are those who can and DO!
There are those who can and DON’T!!

There are also those who can and WON’T!!!
Which are you?”

– Daizy Gedeon


Instil this quality in your team too. If they take responsibility with your vision in mind how you exceed your business aims will be magnified tenfold. Research shows that your business could achieve 21% more profit (source: Forbes) the more you engage with your team and bring them on your journey.


Highly engaged teams show 21% greater profitability



Tumbling through the air trusting your partner to trust you


Honesty and integrity are the cornerstones for any relationships, including as a leader. Your team will charge with you if they know where they stand, what they’re fighting for and how to execute your vision.

Externally your customers will see whether they can trust you almost immediately.

Our instincts are rarely wrong.

At GDR our approach and methodology is centred around
ensuring your business achieves outstanding success ALWAYS.

Call us today to discuss our commitment to leading your business down the right path to great things 😉




“No team member should be left behind.”
“Teamwork makes the dream work.”


All quotes that we have all heard before but do you live them every day? These are messages your business cannot take heed enough. You can be an effective leader by instilling confidence in your team and ensuring clarity in their direction. TOGETHER you will harness noticeable results.


Working together to conquer a moment


Effective leaders at each level of an organisation serve a crucial role in ensuring that employees are motivated, engaged, and appropriately equipped to perform at their best. When everyone performs at their optimal level your organisation will run efficiently, translating to increased productivity and profitability.

Regardless of your business size
GDR Group is here to guide YOU
with a dedicated team of experts.


As an extension of your team, we will develop a bespoke multi-channel marketing strategy, use industry insights, and provide tailored media advice to obtain maximum results for your business.

Together Daizy and Michael are leading GDR as an innovative, heart-led, one-stop media house that WILL transform your business too.


✨GDR will work tirelessly
to support your business to ✨

Make the right decision as an effective leader and choose GDR to
make your business rise above your competitors.

Call us today on 1800 657 797


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