Search Engine
We do this
Utilise your media spend to deliver the best return on investment for your paid advertising campaigns.
Which does this
Attracts, engages and retains your business's target customers.
Giving you this
Improved awareness of your brand, increased sales and customer loyalty.
Paid Search & Search Engine Marketing
Pay per click (PPC) advertising is one of the most powerful digital marketing tools of our time. It is a cost effective and highly targeted digital marketing strategy which allows you to beat your competitors in the highly competitive Google search space. Comprehensive and targeted AdWords management, remarketing and conversion optimisation, and display advertising are all great ways to get your business’ message to your target audience, with guaranteed return on investment.
What is SEM (Search Engine Marketing)?
Basically, search engine marketing is just another form of digital advertising for your business. Whilst appealing and responsive website design and search engine optimisation (SEO) benefit the organic traffic of your website, search engine marketing uses paid traffic to bring users to your website. Search engine marketing is all pay per click. Pay per click (PPC) marketing and advertising services can all be hyper-targeted, so your ads are only served to the audiences that you want to target.
Our PPC Advertising Services
GDR Group can handle all aspects of your PPC advertising campaigns. Our capabilities include:
Google AdWords Management. Ever seen Google’s suggested results at the top of search results? You might be wondering how these ads all happen to be businesses local and relevant to you. These are targeted PPC ads through Google Adwords! Who knows, maybe you’ve even seen one of our clients up there. Google AdWords is the frontrunner in generating paid search traffic, and GDR Group are experts in managing your PPC marketing campaign. By nominating exact search terms searched by your intended customers, and honing in on the areas your business operates in, Google AdWords can be hyper-specific in reaching and converting new customers for your business.
Remarketing and retargeted ads. This involves displaying ads to users who have already visited your site, but navigated away without making a sale. This advertising follows customers who already know about your business, reminding them of your business and convincing them to return to your website and make a purchase. Remarketing is a perfect way to give these users a little nudge back in the right direction!
Targeted display advertising. We can create high quality text and banner based adverts that are delivered to your relevant target audience. These ads will be displayed on other relevant websites, increasing the exposure of your brand and delivering targeted traffic back to your website. And, with our extensive Graphic Design capabilities, these ads will look great too!
PPC Audits. Are you currently putting money into an AdWords management or other PPC campaigns, but are not getting the results you want? We can perform a complete PPC audit of your current campaigns, to discover what is or isn’t working, and what we can do better!
“AdWords management, remarketing and display advertising are all great ways to get your brand in front of your target audience and generate excellent return on investment.”
Benefits of Pay Per Click (PPC) Advertising
You can target audiences with incredible precision. As local area marketing experts, we understand the importance of reaching users in your local area. Our PPC marketing campaigns are focused on reaching users searching for relevant, high intent keywords, who are located in areas close to your business. By the time they find your website, they are ready to buy, and close enough to come to your physical location!
You pay as you go. Pay per click marketing is true to its name – you only pay per click! GDR Group ensures optimal return on investment for all its AdWords management and pay per click advertising campaigns. We track how your ads are performing at all stages, to make sure your money is being used in the right ways, and your ads are reaching the audiences that matter.
All stages of the customer journey are tracked and reported. You can see where audiences are coming from and if they end up completing a purchase. You can pinpoint the exact stage where they click out of your website if they don’t complete a purchase, meaning campaigns can be reimagined and updated based on real feedback.
We know how to manage your paid search campaign to reach the audiences that matter and guarantee optimal value for money. In no time, your business will be generating new leads and sales from Google AdWords management, remarketing and display advertising – with detailed analytics and reporting guiding you along the way. Talk to us today to find out how we can optimise your search engine marketing efforts.
Check out our latest infographic: What happens in an internet minute.
Frequently Asked Questions
How much will I be paying per click?
This really changes on a case by case basis. All PPC campaigns are not created equal! The cost you are paying will vary depending on a number of factors, including search volume, intent and competition for keyword ranking. For most businesses, the cost will be somewhere between $1 and $20. We closely monitor all of our campaigns and make changes along the way to make sure you are getting optimal return on your investment!
Will pay per click advertising work for my business?
If your campaign is well designed and targets the right audiences and keywords, it will definitely help your business increase sales. However, if your average unit sale is low, search advertising might not be beneficial for your business, as the cost you are paying per click might not outweigh the profit you are making per sale.
How long does it take until my ads start receiving clicks?
Paid search campaigns are quick to take effect compared to search engine optimisation, which usually takes at least 3-4 weeks to greatly benefit your search rankings. In most cases, businesses will start receiving clicks on their ads within a few days! Whether these clicks convert into sales depends on how well designed your campaign is.
Paid Search Showcase
Why GDR Group?
- GDR have been the leading local area marketing experts for over 35 years.
- Our in-depth understanding of local communities and the people who live in them means we’re able to deliver smarter marketing solutions that get your business real results, fast.
- Our specialist teams go above and beyond to get you more return on your marketing spend (than anyone else).
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