There isn’t a one-size-fits-all marketing strategy. As a small business, it’s important to consider the resources you have available and the size of your target audience prior to building your marketing strategy. Small business marketing requires greater knowledge and consideration of the market in order to make sure your budget and marketing strategies are not going to waste!
If you are a small business or a startup, you may be struggling in the marketing game. It is often harder to break through the ‘noise’ of the big brands and get your message heard. Additionally, developing and implementing a marketing strategy is a time-consuming process and you might not have the staff at hand to help you through it.
Produce a personalised marketing strategy tailored to the size of your business and target audience.
Attracts, engages and retains your business's target customers.
Improved awareness of your brand, increased sales and customer loyalty.
There are a number of factors that distinguish small business marketing strategies from those of the big brands. Here are some of the most important things to keep in mind!
Clearly larger businesses have more resources to allocate towards their marketing activities. The typical marketing budget for a startup business can be as low as $1,000, whereas large corporations can afford to spend hundreds of thousands of dollars… per month! However, spending less doesn’t mean you can’t think big! A good small business marketing strategy is about spending your money in the right way, and making sure your business is tracking return on investment!
Telling a story
Everyone remembers a great story. One of the hardest tasks for small businesses is to build brand recognition and trust. GDR Group will work with you to develop a brand story and message for your business that builds trust and fosters profitable customer relationships in your local area. After all, the essence of marketing is capitalising on what makes you different in the marketplace, and using this to develop your unique selling proposition in order to win more customers.
One key benefit small businesses have over their larger business counterparts is the ability to provide a more personalised approach in their services. Small businesses are able to embed themselves in their local area and build rapport among the community. For local businesses, word of mouth is still one of the most powerful marketing tools! With a hyper-local focus, we can ensure that your business is the talk of the town.
Social media has become a necessity for small businesses these days, and it really ties into telling your story and connecting with your audience. If your competitors are using social media to build their story and connect with their customers on an emotional level and you aren’t, your business will fall behind! Social media has become an integral tool to any small business marketing strategy! To read about how GDR can help, visit our Social Media Marketing page!
GDR Group have over 35 years experience in helping SMEs develop effective and targeted marketing strategies. We can help bring your story to life and deliver a small business marketing strategy that will engage your audience, increase reach, traffic and sales, and track analytics plus return on investment.
If you’re not sure how best to tackle your small business marketing strategy, why not have a chat to one of our experienced consultants? We are all about providing affordable marketing solutions for small businesses, and we understand budgets are often tight, so we’ll work with you to figure out what will work best for your business!
Does my small business really need a marketing strategy?
Defining a proper marketing strategy early and following it is the best way to ensure success for your small business (however small your budget)!
We know how to build buzz around your business and develop your business story. If you are a startup interested in building a marketing strategy around your new endeavor, we’d love to work with you!
As a general rule of thumb, most businesses should budget between 4-8% of their turnover on marketing strategy. However, this will not be relevant for everyone, and other businesses may benefit from spending more on their marketing strategy than others!