We do this


Evaluate your needs and develop an effective and multi-channel marketing strategy.

Which does this


Attracts, engages and retains your business's target customers.

Giving you this


Improved awareness of your brand, increased sales and customer loyalty.

Marketing Strategy

Strategy is key. The same way a rugby team goes into a match with a plan to win, it is important for businesses to formulate marketing strategies to keep up with their competitors, win new clients and defeat their opponents.


Mastering your marketing strategy isn’t as simple as it sounds. It takes a combination of quality product development and strategic planning to create a winning marketing plan. An effective strategy is one that is realistic in nature, can be modified along the way and is implemented consistently over time.


GDR Group can help you do the heavy lifting by creating and implementing a marketing strategy that will help you grow your business and achieve your long-term goals.  Check out the pages below to find out more:


What is a Marketing Strategy?

Essentially, a marketing strategy is an approach and a plan of action designed to achieve your business goals. A successful strategy is one that propels the business forward, grows their customer base, increases sales and creates a strong presence within the industry they operate in.


A marketing strategy also consists of all the marketing activities and tactics your company intends to undertake, and how these are going to be measured (through targets and key performance indicators).

So why does this matter?

An effective marketing strategy not only helps you rise above your competitors, but it also simplifies business decisions, grows your business and provides direction for the company. A detailed and organised strategy is like the glue needed to make all the pieces fit together.

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“Developing a marketing strategy is vital for any business and should focus on ensuring that products and services meet customer needs, profitably over the long-term.”

Brand Strategy and Development

Starting from scratch, or need a complete rebrand for your business? Telling your brand story is incredibly important in marketing your business, and ensuring that your story is reflected in your branding is crucial to an effective brand strategy. Colours, typography, tone and logo all play a major part in engaging your customers’ emotions and reflecting your brand message, and these should all be aligned closely with your brand story in order to develop an accurate representation of your business.


GDR Group are the experts in storytelling. We can work with you to develop your brand strategy, ‘look and feel’ and tone to ensure your business is being properly represented across all your multi-channel marketing efforts (including print/digital). We will develop a brand style guide for your business to adhere to, so that all of your communications are consistent and properly branded. This will include detailed typography and tone development, colour selection and logo design services.


If you are considering developing a marketing or brand strategy for your business, GDR Group can help! Our collaborative approach means we work with you to develop a solution tailored to your business, that will help you grow and reach your business goals. Get in contact with one of our experienced team today.

Frequently Asked Questions

Do I need a marketing strategy?

The short answer is yes. All businesses, big and small, will benefit from following a well-planned and detailed strategy. Following a plan means all of your marketing efforts will have direction and purpose, rather than just making guesses at every turn.


We recommend all our clients take the time to develop a marketing strategy, to make sure their time and money is not being wasted on activity that will not achieve their objectives.

Is developing a marketing strategy expensive?
The answer really depends on the type of business, size, complexity and competitiveness of the industry you operate in. Simply put, the more you put into your strategy, the more you get out.


Investing time and budget into a marketing strategy means your plan will be more detailed, making it easier for you to achieve your goals and objectives. It will also mean you will be able to effectively budget and plan for structured activity throughout the year. Why not get in touch with one of our experts today who will help you assess your business goals and advise you on what kind of marketing strategy your business requires.

How often should I update my marketing strategy?
It is a good idea to check on the success of your strategy and activity every month. Regular audits of your marketing strategy allow you to capitalise on what is working, and fix what isn’t. Companies who look ahead and remain flexible in their strategy will always be more successful!

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Why GDR Group?

  • GDR have been the leading local area marketing experts for over 35 years.
  • Our in-depth understanding of local communities and the people who live in them means we’re able to deliver smarter marketing solutions that get your business real results, fast.
  • Our specialist teams go above and beyond to get you more return on your marketing spend (than anyone else).

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