Local Government
Marketing Strategy

We do this


Develop and implement a marketing strategy tailored to your specific Local Government Area.

Which does this


Attracts, engages and retains your business's target customers.

Giving you this


Improved awareness of your brand, increased sales and customer loyalty.

Local Government Marketing Strategy

Every Local Government Area is different to the next. They might be positioned alongside each other, but for most the ethnic mix, the age demographic, the geography, the culture, the business mix, and the social fabric can be quite distinctive. These unique factors make up local governments across Australia but can often make it difficult for them to effectively engage and communicate with their diverse communities. Local government marketing strategies require an in-depth understanding of local communities and the people who live in them, coupled with a knowledge of how best to engage their emotions.


GDR Group have extensive experience working alongside local governments to deliver marketing campaigns to their local areas. We have worked on varied communication and marketing campaigns to help connect local governments with their communities, leading to increased society engagement and satisfaction.


Over the years, we’ve worked with a range of local government clients across the greater Sydney area, including ongoing relationships with Ku-ring-gai, Strathfield and Parramatta Councils. Additionally, we work extensively with Transport for NSW, a statutory authority of the New South Wales Government, as well as other state-run organisations and tender-based council projects. GDR Group were recently also the Elite Sponsor of the 2017 Local Government Week Awards Evening, an awards night giving recognition to the successes of local councils across New South Wales.

“Local government marketing strategies require an in-depth understanding of local communities, the people who live in them and the best way to engage their emotions.”

Local Government Marketing

One of the most challenging aspects of local government marketing is figuring out the exact profile of your target demographic. What is the age distribution within a specific area? How high is the average income of each household? Which families have children, and how many? Knowing the intricate details of your community structure is integral in developing a targeted and effective marketing campaign.


At GDR, we have comprehensive in-house GIS mapping capabilities, allowing us to research the intricate details of your community and utilise the findings to deliver an effective marketing strategy for your government area! We have extensive experience in delivering tailor-made marketing campaigns to satisfy niche sectors among local government areas, driving recognition and engagement for a range of government-run initiatives. By basing our strategies on raw data straight from the Australian Bureau of Statistics in order to engage your community, your local government campaign will have the highest chance of creating awareness and satisfaction.


We combine this research with our extensive knowledge and experience from 35 years in the local government marketing game to deliver tailor-made solutions for your local council. Our team of experts create, design and deliver your message across a variety of viable channels (based on our research) to ensure no one misses your message. We help local governments to save significant costs in council communications by using our expertise and innovation – especially digital communications. Don’t risk marketing your council via guesswork – trust GDR to help you exceed your goals. Get in contract with us today to find out more.


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Frequently Asked Questions

Do you offer marketing services to local governments across Australia?

Yes, we can assist in your local government marketing, no matter where in Australia you are based. We can research and study your unique area based on ABS data to deliver an appropriate marketing strategy to suit your local government needs and exceed your objectives.

What services do you offer to local governments?
One of the most effective ways for local governments communicate important messages to their community is through direct letterbox distribution. Even in our increasingly digital world, directly putting a physical piece of information in front of an individual is a great way to engage them.


For local governments, this may be notices of works in the area, community events or council news. We also work extensively with local governments on brand strategy and development for their community campaigns and initiatives, as well as managing complete multi-channel marketing strategies for events such as festivals and youth workshops.

Can GDR audit my current marketing activity?
Yes! All of our marketing campaigns begin with a thorough audit of current marketing activity to decipher what is or isn’t working.


From there, we use our findings to we make informed recommendations on what kind of marketing might work best in order for you to meet your goals. Different audiences and objectives require different strategies in order to ensure effectiveness – we’re here to make that choice easy for you.

Call us: 1800 657 797

Why GDR Group?

  • GDR have been the leading local area marketing experts for over 35 years.
  • Our in-depth understanding of local communities and the people who live in them means we’re able to deliver smarter marketing solutions that get your business real results, fast.
  • Our specialist teams go above and beyond to get you more return on your marketing spend (than anyone else).

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