Real Estate
Marketing Strategy

We do this


Use our local area expertise to develop a strategy for your agency and help get your listings across the finish line.

Which does this


Attracts, engages and retains your business's target customers.

Giving you this


Improved awareness of your brand, increased sales and customer loyalty.

Real Estate Marketing Strategy

When it comes to Real Estate marketing, we know our stuff! GDR Group has been working with Real Estate agencies across Australia for well over 35 years and understand the importance of building a strong brand in a local community that drives the growth of appraisals and listings.


GDR Group have witnessed first-hand just how drastically the real estate industry has changed over the last 35 years, and how it is constantly evolving.  We continuously tailor our marketing services and offerings to meet the needs of our Real Estate clients; from print and letterbox deliveries, photography, video, social media, SEO and agent profiling, we have all the bases covered.


Our expertise in Real Estate enables businesses to access truly affordable, best-in-class marketing and digital services to help them take their brands to the next level. Without a clear and directed Real Estate marketing strategy, agencies will often receive poor return on investment on their marketing efforts, and struggle to reach their business goals. GDR Group can help your agency undertake a range of marketing activities that will help your business truly grow.


Our checklist for success:


Be frequent. By doing regular marketing activity in your community you’ll build great brand awareness.


Be relevant. You have different types of customers, with different needs, so make sure your marketing reflects this.


More gets more. Remember to use multiple channels to deliver your marketing campaigns. From print to social, using several touchpoints instead of just one will help you achieve more success.


Plan to save. Developing a marketing plan for each quarter and for the year will not only help you build a great brand, it will also mean that you’ll save time and money – avoiding those costly, last minute activities.


Test and learn. We don’t know what we don’t know! By tracking the results of your marketing activity you’ll be able to minimise wastage and maximise your return on investment.

Ready Made Real Estate Marketing Campaigns

If you’re an agency looking to attract more appraisals and listings, then GDR have the answer! Our campaigns are exclusively designed to increase business for your agency whilst saving you time and money! We’ve developed the creative themes and built multichannel marketing plans to support each one.


Choose from a range of different creative sets and select a marketing budget/package that suits, and we’ll do the rest! We personalise the creative to fit your brand style and tone, giving you great-looking marketing material that can be used across all your marketing efforts! We fully manage your project and give you a clear and easy to understand report at the end of each campaign to demonstrate success.


These campaigns are perfect for any agency that is looking to increase the amount of appraisals and listings they receive on a weekly basis. We have generated huge business growth for many Real Estate clients in the past, and have a proven track record in increasing listings and profits. Get in touch with our dedicated experts today to discover how we can help your agency grow!

Marketing Strategies for Real Estate
“Our expertise in Real Estate enables businesses to access truly affordable, best-in-class marketing and digital services to help them take their brands to the next level. ”

Property Marketing Packages

GDR also has a range of vendor property marketing packages available to assist agents in selling properties for their clients. We have used our expertise to create a number of packages that deliver all the marketing assets you’ll need for selling a house, all in one convenient location (and in your brand)! Why worry about organising deliverables from a range of different suppliers? Let GDR handle it all for you!


It’s simple. You choose the property marketing package that suits the needs and of your vendor, place the order with GDR and let our account manager do the rest. We will deliver all the marketing components you need for that listing, from printing and delivering flyers, to high quality photography, floorplans and property video. Connect with us today to find out more about the options available for selling your next property.


Back to Marketing Strategy

Frequently Asked Questions

Can GDR help with our real estate digital marketing?

Yes! GDR Group have the capabilities to completely manage your digital marketing strategy from top to bottom, including website design, Search Engine Optimisation (SEO) and paid search and PPC advertising.


We can also develop your overarching digital marketing strategy, to ensure your digital marketing efforts are driving your agency in the right direction!

Can you help our agents raise their profiles?
Yes, we have worked with numerous agents in the past to raise their personal profiles and increase their individual listings and appraisals. One of the best ways to do so is through a Real Estate Agent Profile video, which allows us to give audiences a greater insight into their personal story and the work they do. Check out an example here!

Do you help independent agencies?
Yes – GDR Group works with both independent agencies and franchisees. We help Real Estate agencies of all shapes and sizes reach more consumers in their area and increase appraisals and listings.

Call us: 1800 657 797

Why GDR Group?

  • GDR have been the leading local area marketing experts for over 35 years.
  • Our in-depth understanding of local communities and the people who live in them means we’re able to deliver smarter marketing solutions that get your business real results, fast.
  • Our specialist teams go above and beyond to get you more return on your marketing spend (than anyone else).

GDR Group provide creative and professional web design services