SEO (Search
Engine Optimisation)

We do this


Use our extensive SEO knowledge to bring your website to the top of Google search results.

Which does this


Attracts, engages and retains your business's target customers.

Giving you this


Improved awareness of your brand, increased sales and customer loyalty.

Search Engine Optimisation

Being proficient in Search Engine Optimisation (SEO) is how your business can improve its organic website ranking on Google and grow online reach. Having a high organic website ranking on search engines makes it far easier for customers to find your business, increasing brand visibility and boosting website traffic.


Many business owners feel powerless when it comes to improving their online ranking. They struggle with choosing a resource from the countless calls and email offers about SEO, making the selection process stressful and confusing. Much like other forms of marketing, you really have to get inside the mind of your target audience to determine how they search for products and services offered by businesses just like yours. As a leading SEO agency, GDR Group brings expertise and businesses of all sizes, making it easier for your potential customers to find you (ahead of your competitors).

What is SEO?

Search Engine Optimisation is the process of improving your website, in order to better the organic search engine rankings of your web pages. Search engines such as Google have extensive algorithms in place in order to present users with content relevant to what they are searching for. By using various SEO techniques, your website can rank at the top of search results for various search terms that your target audience are actually searching for! SEO is most easily explained by splitting it up into two main categories; On-Page and Off-Page SEO.


On-Page SEO consists of various technical website elements that can be optimised to more accurately match user search intent. Features such as page titles, focus keywords, content and meta descriptions can all be finely modified based on extensive keyword analysis and market research. This research is a key part of all of our SEO packages, and allows us to target high volume, high intent search terms from the audiences that matter for your business. On-Page SEO also includes optimising your site speed by such means as installing an SSL certificate, optimising images and removing technical clutter to improve user experience.


Off-Page SEO includes implementing a number of techniques that can also help improve your website’s position in search results. These are actions that take place outside the ‘boundaries’ of your website, mostly consisting of content outreach and link building campaigns. Off-Page SEO also includes a toxicity review to remove backlinks and mentions of your website that are harmful to your Google search rankings.

Benefits of SEO

Awareness. Visibility in search engines for your targeted keywords puts your business in front of potential customers in much the same way as if you were to advertise, and it drives brand awareness.


Branding. Visibility around commercial search terms related to your business area can have a positive branding benefit. Your brand can become associated with and trusted by searchers.


Credibility and trust. Having your site return in the organic results can influence your perceived credibility with an audience looking for your services. Many users skip ads and trust organic results more highly.


Website traffic. Increasing website traffic provides you with more opportunities to drive awareness of your business and educate a prospect as to why they would buy from you.


Improved click-through rate (CTR). A higher percentage of users click on the organic results.


Cost per click. Traffic from organic search is free… sort of. Developing that visibility will take time and effort (money), but there is not a direct charge for each impression or click.


Return on investment (ROI). Organic search engine traffic can provide an improved ROI over traditional forms of paid media and certainly improve upon PPC.


Cost. While SEO is neither cheap nor easy, it will generally be more cost-effective than all other marketing tactics for delivering brand awareness and relevant traffic to your website.


Sustainability. Unlike paid search marketing, organic traffic does not dry up the moment you stop paying.


Strategic advantage. Once you have established yourself in the organic results, your competitors can’t simply buy their way in (assuming you have done things the right way).

Marketing Strategy Sydney
“SEO helps websites rank higher in search engines, which in turn helps bring more qualified potential customers and increases conversion rates.”

Our SEO Services

  • Detailed keyword research and on-page website optimisation
  • Content creation and outreach strategy
  • Link intersect and link building campaigns
  • Website health & speed check and toxicity review
  • SSL certification, Google Analytics & Search Console set-up/optimisation


At GDR, Search Engine Optimisation is more than just your Google ranking. It’s about increasing leads and sales through targeted, high-intent traffic. We stay updated on all the latest changes to Google’s algorithms, and follow Google’s quality guidelines to ensure long term results. We work closely with you and remain transparent about all the work we do by providing monthly SEO reports. We always aim to demystify and explain your SEO campaign, providing answers to your questions and demonstrating results.

Free SEO Audit

GDR group offers each new client a completely FREE SEO audit, delivered by one of our digital experts. They will take you through the current status of your website, identifying the areas in which your SEO could be improved in order to dramatically increase the performance and ranking of your website. Contact us today to organise a chat with one of our consultants and find out how we can help you with Search Engine Optimisation.

Frequently Asked Questions

Why should my business use SEO?

Search Engine Optimisation helps make your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can’t see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.

What makes GDR different from other SEO companies?
Other SEO companies take your money each month with very little information about what they are doing and no plan. Our processes and SEO Roadmap will demonstrate a clear picture of how we will grow your rankings and website traffic, and our monthly reports will keep you in the loop at every turn!

How will SEO work for my business?
SEO will work differently from business to business. There is no one-size-fits-all strategy, and there is no exact formula for targeting keywords. Figuring out what works best for promoting your business in your industry and reaching users in your local area takes a comprehensive strategy and detailed research.

How long does SEO take to improve my ranking?
It varies depending on a number of factors: How new is the website? Where do you rank currently? How competitive are the target keywords you wish to organically rank for? These questions make it important to have an SEO roadmap or plan. Typically our clients see major increases in relevant website traffic within 3 months.

How important is keyword ranking?
Broadly speaking, higher keyword rankings mean more website visitors as a result. However, the focus should be on targeted website traffic through high-intent keywords. There’s no point ranking for hundreds of keywords or phrases if nobody is using them in the search engines to find your products or services.

What are backlinks and why are they important?
Backlinks are incoming hyperlinks from external webpages that direct users back to your website. A backlink is like an external reference for your website, deeming that your content is valuable and worth visiting.


Not only will backlinks bring users from these external sites to your website, but they are incredibly valuable for SEO. Websites with a number of backlinks from high ranking and trusted domains are valued higher by Google algorithms, as these sites are considered to be high-quality and worth referencing.

Call us: 1800 657 797

Why GDR Group?

  • GDR have been the leading local area marketing experts for over 35 years.
  • Our in-depth understanding of local communities and the people who live in them means we’re able to deliver smarter marketing solutions that get your business real results, fast.
  • Our specialist teams go above and beyond to get you more return on your marketing spend (than anyone else).

GDR Group provide creative and professional web design services